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Google will sell brand names as keywords in Europe
The Internet giant Google said on Wednesday that it would change its search policy for most of Europe to allow advertisers to buy and use as keywords terms that have been trademarked by others.
Previously, brand owners could file a trademark complaint with Google to prevent thirdparty ads from being returned alongside the results of a search of a trademarked name, like Louis Vuitton or Prada.
The decision will be effective Sept. 14 and extends to the rest of Europe changes that were made in Britain and Ireland in 2008. In the United States and Canada, Google has been using the policy since 2004.
Google's move stems from a decision by the European Court of Justice in March. The court broadly ruled that Google had respected trademark law by allowing advertisers to bid for keywords corresponding to thirdparty trademarks. They now face the prospect of having the ads of thirdparties offering their products being displayed in search results.
Trademark owners who feel that thirdparty ads confuse users as to the origin of the goods and services will still be able to file complaints with Google, and the search company said it would take down the ads if it agreed that they were confusing.
Dominic Batchelor, a corporate partner at the legal firm Ashurst based in London, said the decision "will come as a blow to rights holders" in the battle "over policing content in a challenging online environment."
"The onus will be on rights holders to monitor and assert their rights," he said. "How readily Google responds to complaints about infringing use remains to be seen."
Ben Novick, Google's communications manager for the region, stressed that the company would continue banning ads for counterfeit goods.
"We work with multiple brands to identify counterfeit goods," he said.
Google's clients are now being informed of the changes.
Legal experts have said that the European ruling stopped short of the definitive precedent that Google and brand owners alike had sought. Instead, it contained caveats that could result in a new flurry of lawsuits over the sale of "sponsored links" generated by Google searches.
Google argues that selling brand names as ad keywords to multiple bidders helps consumers because it allows them to find product reviews, sellers of secondhand goods and other information. It stressed that the new policy would not extend to the actual display text in search findings.
"Users will benefit from seeing more relevant ads following a search on Google," Mr. Novick said.
After the introduction of the changes in Britain and Ireland, there was disquiet among some advertisers, he said, followed by "a period of calm within a few weeks."
The changes will benefit the company's hugely successful AdWords service,[url=http://www.floware.fr]sac michael kors[/url], through which advertisers bid for keywords; their ads are ranked based on the price paid and other variables. The system works on a payperclick basis.
The company would not speculate how much additional revenue the decision might bring.
AdWords is the bedrock of the company's success, accounting for approximately 95 percent of revenue.
Last month, Google said its secondquarter revenue rose to $6.82 billion, from $5.52 billion in the equivalent quarter a year ago. Net profit rose to $1.84 billion, from $1.48 billion.

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is understood,[link widoczny dla zalogowanych], the man surnamed Cao,[link widoczny dla zalogowanych], born in 1980, in Fuzhou Wu Shan Xi Lu Xi Ying Li market across a street in December last year, and another man Lin electric cars nearly collided, two people and noisy. Later, Cao Mouyue wanted more angry,[link widoczny dla zalogowanych], he called two or three of my friends to Lin work dry cargo store, with a kitchen knife cut Lin (seven or eight stitches, minor injuries). When Cao while people busy Lin to the hospital sneaked away, and in hiding for months.
The
all southeast express,[link widoczny dla zalogowanych], East fast net original press release, without explicit authorization,[link widoczny dla zalogowanych], declined to reprint,[link widoczny dla zalogowanych], otherwise it will pursue legal responsibility
currently, Cao has Beixing ju.
legal counsel: Fujian like the letter law firm,[link widoczny dla zalogowanych], Fujian Wu Haopei law firm. East Express hotline:.
report from our correspondent (reporter Yang Yujuan correspondent Su ") in late May 3rd eight one seven,[link widoczny dla zalogowanych], Fuzhou Gulou District Road, a hotel,[link widoczny dla zalogowanych], a man holding someone else's ID card to register accommodation, the hotel desk clerk wonder under police.
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Shanxi Mount Wutai scenic area of Taiwan Huai temples over the emergence of multicoloured auspicious clouds, so there is a Chinese idiom "auspicious sign" or "Rui Cai auspicious clouds".

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she had a healthy dreams, hopes to be able to stand up again: "Mom, if I'm okay, I don't go to the shop, I want to take care of the patient......" Hear the words of his daughter, mother in tears nodded.
the heavens like news
girl named Bai Shanshan,[link widoczny dla zalogowanych], lives in Pingyang County town Shanmen Xiao Keng Xiang Fan Shi Ao cun. A few days ago, we went to Shan home.
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this year only 17 years old girl,[link widoczny dla zalogowanych], had been in bed for more than 2 years, the reason is come unexpectedly "queer" --
in 2009 May, the 15 year old Shan Shan has dropped out of school,[link widoczny dla zalogowanych], in a clothing store part-time head of Pingyang. That day, she suddenly fell in the shop, the owner immediately sent her to the local hospital inspection. But the doctor's diagnosis results for all ate a surprised,[link widoczny dla zalogowanych], Shan Shan falls is not accidental, the doctor said her leg bones black, some shrinkage, let her go to Wenzhou city to do further examination.
mother Shan Shan Zhang Jinhuan to send his daughter to second, diagnosis, the last strange noun let the whole family was shocked, "iliac malignant tumor".
in May of that year,[link widoczny dla zalogowanych], Shan Shan received a two operation. However, 3 months later, her disease relapse, continue to shrink tumors grow, leg.
later, with Zhang Jinhuan
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At present, the center opened a total of children's painting, calligraphy, dancing, chess, 27 training classes. Activity center classes can not only enrich the youth outside activities and amateur life, but also cultivate hobbies and personality, enhance their innovation spirit and practice ability.