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Wysłany: Pią 9:44, 13 Gru 2013 Temat postu: Louis Vuitton bags Bond as Sean Connery becomes th |
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Louis Vuitton bags Bond as Sean Connery becomes the latest legend to front the brand
Sean Connery poses on a beach near his home in The Bahamas for the Louis Vuitton Core Values campaign
Connery is captured on a rough wooden landing on a beach near his home in the Bahamas, with a waterproof version of Louis Vuitton's classic Keepall travel bag. The tagline reads: 'There are journeys that turn into legends. Bahamas islands. 10:07'.
'We are extremely proud that an actor of such immense stature should have agreed to participate in Louis Vuitton's Core Values campaign' said Antoine Arnault,[url=http://www.xantrex.cc]louis vuitton australia[/url], Head of Communications at Louis Vuitton.
'This wonderful portrait, which captures all Sir Sean Connery's legendary allure, is bound to have a tremendous impact.'
This is not the first time Louis Vuitton has cast an older figure to front its campaigns.
Figures as varied as Keith Richards, Catherine Deneuve and Mikhail Gorbachev have all posed for the iconic luggage label despite dare we mention all being eligible for membership of SAGA.
The image is the sixth in an ongoing series, all shot by celebrated US portrait photographer Annie Leibowitz. The campaign also features images of Francis Ford Coppola with his daughter Sofia, and Andre Agassi with wife Steffi Graf.
Keith Richards in a hotel room for the series of travelinspired images
[url=http://www.xantrex.cc]Louis Vuitton[/url] is not shy of trendsetting quirky American designer Marc Jacobs is the label's creative director and collaborations with the likes of artists Stephen Sprouse and Richard Prince have introduced a new generation of fans to the label, such as supermodel Agyness Deyn.
Louis Vuitton knows, however, that a young girl aspiring to the street chic of Agyness Deyn is unlikely to have the same financial clout as, say, a woman in her fifties, aspiring to the timeless elegance of Catherine Deneuve.
It is an intimate knowledge of its customer that has led the label to use these figures as its brand ambassadors. And its success is inspiring other luxury brands to follow suit.
Agyness Deyn with her Louis Vuitton Richard Prince bag earlier this year, and the purple Stephen Sprouseprint scarf, now sold out in the UK
The original supermodels such as Naomi Campbell and Linda Evangelista are as popular now as they were in their eighties heyday, fronting campaigns for fashion houses such as Yves Saint Laurent and Prada respectively.
Claudia Schiffer is the face of Chanel, while Marks Spencer reversed its fortunes thanks to a series of television campaigns featuring sixties icon Twiggy.
Claudia Schiffer in the latest Chanel campaign
Sixties supermodel Twiggy models the latest Marks Spencer collection, and right, Naomi Campbell modelling for Yves Saint Laurent this season
The purpose of the Louis Vuitton campaign runs deeper than straightforward promotion however. The images from part of the brand's Core Values campaign, which supports Al Gore's Climate Change project.
'One year into the Core Values campaign, we are delighted with its success' says Pietro Beccari, Louis Vuitton's Senior VicePresident of Communication and Marketing.
'Our aim was to broaden the idea of travel beyond its geographical dimension, and the campaign has achieved this in a truly remarkable way. We are particularly proud of the
acclaim it has received from within the advertising industry, witnessed by numerous awards.'
'This is a good example of how a business can be innovative and successful, and at the same time environmentally responsible' said Al Gore on the project.
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